Are you looking for the best WordPress lead generation plugins for your website? 

Lead generation is the process of attracting and turning your potential users into buying customers. It includes making people interested in your products and leading them to buy. In fact, lead generation is everything you do to lead people to purchase something from your business.

Choosing the right lead generation plugin for your website can help you increase customers and sales, which helps to grow your business. 

Here, in this article, we’ve listed the 15 best WordPress lead generation plugins that you can choose for your WordPress website

Why Do You Need the Lead Generation Plugins?

Lead generation is the way to attract your potential customers to buy your products or give out their contact information for future communication, mainly aimed at doing business with you. It’s the strategy you use to collect the leads, which means the contact information like email address, phone number, etc. 

Lead generation plays an important role for the growth of your business as it gives a way to connect your audience with your business. 

For example, with an email subscription form, you can collect email addresses with which you can contact your audience later.  While on the other hand, they can expect to receive your email. Hence, email subscription forms are very popular lead generation tools. 

Email Subscription Forms

Similarly, the use of social media, networking events, and ads help in generating leads. Using these platforms, you can keep your prospects in touch, keep them informed, and have them interested in your products. 

If your lead generation campaigns have attractive messaging, then they can convince people to buy your goods and services. And that can remarkably maximize your revenue. 

With that said, now let’s go ahead and check the 15 best lead generation plugins for WordPress.

15 Best WordPress Lead Generation Plugins for 2020

1. Everest Forms


Everest Forms is a powerful WordPress form plugin that lets you easily create contact forms, email subscription forms, as well as surveys, quizzes, etc. It offers a simple drag and drop form builder to make simple to complex forms with ease. 

Using this plugin, you can create a contact form and add it to your site. Using the form, your visitors leave their contact details behind and become leads. Similarly, you can create an attractive email subscribe form and place it in the desired area such as a sidebar or footer, by using a shortcode and a widget.

Everest form is simple and easy to use. You can create forms in just 2 to 3 clicks using pre-made form templates. Or build a form from scratch using the drag and drop tool. Furthermore, you can customize elements like fonts, size, colors, and texts.

Key Features:

  • Drag-and-drop form builder.
  • It is 100% mobile responsive.
  • You can easily customize the form design.
  • Easy integration with email marketing tools like Mailchimp, ConvertKit, MailerLite, ActiveCampaign, etc. 
  • You can easily track the locations of your users who submitted the form by Geolocation.  

Price: Free or $49/year

Get Everest Forms Now!

2. User Registration

User Registration

The User Registration is one of the best lightweight user registration plugins. The drag-and-drop builder improves your design process. The best part of this plugin is most of the features are available in the free version. You can upgrade to the premium version to get more addons.

You can purchase the Personal plan for $49 and start getting several addons like email marketing, social connect, and popup forms. That helps you to increase your email list. And it also combines with email marketing services like Mailchimp and automatically adds your users to the selected MailChimp list upon registration.

Key Features:

  • Drag-and-drop builder.
  • Email notifications are sent to both users and the admin.
  • The premium version gives you access to social buttons, email marketing, and popup forms.
  • You are allowed to customize color, font color, font size, etc on purchasing the premium plugin.
  • Pro plan also allows users to log in to your site with social platforms like Facebook, Twitter, Google+, or Linkedin.   

Price: Free or $69/year

Get User Registration Now!

3. Bloom


Bloom is another popular WordPress plugin that helps you to grow your email list by creating stunning opt-in forms. You can use a custom-designed back-end control panel that’s accessed through your WordPress admin area. Bloom works with several email marketing software such as MailChimp, Constant Contact, Aweber, Campaign Monitor, and more.

It allows you to create different opt-in forms such as lightbox pop-ups, fly-in/slide-in, locked content, etc. It also allows you to display the form on the entire site, specific pages, or posts from individual categories. Bloom comes with 2 plans $89/year with access to Divi with premium support and $249 for lifetime updates and unlimited website usage and many more.

Key Features:

  • A huge number of customizable templates.
  • Works great with popular Divi theme and all other best WordPress themes
  • Supports various email marketing services. 
  • You can manage your data from your WordPress Admin area.
  • It offers six email opt-in form types.
  • Effective split testing and optimization options. 

 Price: $89/year

Get Bloom Now!

4. OptinMonster


OptinMonster is a dynamic lead generation software for your WordPress site. You can create multiple types of forms for your website such as lightbox popups, floating bars, after post forms, sidebar forms, and more. It has Exit-intent Technology that appears at the exact time the visitors are about to leave.

This plugin combines with all major email marketing services like Mailchimp, Aweber, Campaign Monitor, and more. And it also has features including A/B testing, page-level targeting, and built-in analytics. Besides that OptinMonster works on all websites, such as WordPress, HTML, Shopify, and many more.

Key Features:

  • A/B testing to test the performance of different campaigns to examine the best converts.
  • Drag-and-drop builder.
  • Connecting to Analytics helps you analyze stats for each of your campaigns.
  • 75+ pre-made beautiful customizable templates to make lead capture forms.
  • Create special offers and promotions based on previous interactions with your visitors.  

Price: Free or $9/month

Get OptinMonster Now!

5. Thrive Leads


Thrive Leads is a powerful and popular lead generation plugin for WordPress. It allows you to create magnificent email option forms and build your email list faster. You’re allowed to create different types of opt-in forms, like lightbox popups, sticky horizontal forms, slide-ins, yes/no multiple-choice forms, and many more. 

It has almost every form option that you can customize with a drag-and-drop editor, set up A/B Testing to see which types work best, and actionable reporting and insights. 

Key Features:

  • Advanced customization with a drag-and-drop editor.
  • Build effective lead generation and list forms with pre-made eye-catching templates.
  • An Advanced testing engine helps you to design the best possible option form design. 
  • Show different content to your existing subscribers using SmartLinks & SmartExit.
  • Find the best opt-in form design with advanced A/B Testing.

Price: $67/year  

Get Thrive Leads Now!

6. Elementor


Elementor is a drag-and-drop page builder that allows you to build stunning landing pages as well as lightbox pop-ups, fullscreen fillers, slide-ins, and more. Most importantly you can add any content you want to your pop-ups such as email subscriptions, promotions, lead capturing, announcement, etc.

It has over 100 widgets you can choose from to build opt-in forms and connect to your favorite email marketing tools. You can easily integrate Elementor into your WordPress site without dealing with coding. However, it’s a free plugin but you can upgrade your experience by using Elementor Pro. 

Key Features:

  • You can create a responsive and stylish layout.
  • Set up advanced triggering according to click, page load, inactivity, etc.
  • It has Exit-intent popup capabilities.
  • It combines with MailChimp, ConvertKit, Drip, HubSpot, Zapier, MailPoet, and many more for email marketing.
  • There are no limits for pageviews, pop ups, or websites. 

 Price: Free or $49/year

Get Elementor Now!

7. Leadpages


Leadpages is the best lead generation platform that is perfect for building landing pages on any HTML website. Mainly Leadpages are an online tool and can be used to collect email subscribers. You can also use Leadpages for lead magnets, webinars to grow your email list. 

It’s different from other plugins as it lets you host your pages on Leadpages domain secured with SSL (Secure Sockets Layer) encryption. Leadpages comes with a customizable drag-and-drop editor. And it also has templates for webinar pages, sales pages, squeeze pages, and many more.  

Key Features:

  • Create your forms easily with a drag-and-drop interface.
  • Choose from over 70 templates.
  • Built-in analytics to track conversions.
  • Easy A/B Testing.
  • It has unlimited pop-ups, alert bars triggered on any page.  

Price: Free for 14 days or $25/month

Get Leadpages Now!

8. MailOptin


MailOptin is a powerful lead generation form builder that lets you build an opt-in form, a WordPress popup, and a newsletter feature. All this is wrapped into one package. It’s a conversion optimization plugin that can add significant value to your lead generation efforts. 

MailOptin has both free and premium versions. You can choose according to your need. The free version provides lead generation and newsletter options. Premium has everything such as A/B testing, event-triggered newsletters, etc. It has three plans starting from $69 to $ 169/year which is comparatively less than any other lead generation plugin.   

Key Features:

  • Build standard pop ups including lightbox, slide-in, widget, notification bar, embedded, etc.
  • It offers Exit-intent technology and slide-ins.
  • MailOptin comes with an affordable rate per year.
  • You can manage opt-in forms and edit them in the WordPress Editor.
  • It has automated, segmented, and event-triggered emails.

 Price: Free or $69/year 

Get MailOptin Now!

9. SumoMe 


SumoMe is one of the popular WordPress lead generation plugins that helps you to grow your email list and grow sales from your website. Most importantly it comes in a freemium model, where it supports up to 200 subscribers and basic email integrations which is suitable for smaller websites. 

However, you can get a premium version as well with their three different plans. It starts from $24/month which allows you 750 subscribers with advanced features like A/B testing, browser push notifications, and click triggers. Small business plan for $59 / month that has content upgrades and a chatbox for customer service. $199 /month plan is an eCommerce.

Key Features:

  • It has modern and flexible email opt-in forms.
  • Automated email drips with a welcome email.
  • Collaboration with email marketing services like MailChimp, ConvertKit, Aweber, GetResponse, etc.
  • Unlimited emails per month on pro version.
  • Supports various Listbuilder popups like smart popups, Click Trigger popups, Smart Bar, embedded popups, CTA popups, Scroll Bix, and Cart Casino on pro version.  

 Price: Free or $24/month  

Get SumoMe Now!

10. Capture & Convert

Capture & Convert

Capture & Convert is a lead generation plugin that helps you increase your social media followers, social shares, and email subscribers. It comes with 5 widgets for marketers to add email to unlock widget, share and unlock widget, follow to unlock widget, call to action widget, and floating widget. Use these widgets anywhere on your content and grow your leads. 

It comes in a free version that allows you to use it only on one site, includes 3 of 5 widgets, and has limited templates. The premium version gives more access to templates, all widgets and you can use it on more sites. It starts from $19/ month.

Key Features:

  • You can easily customize opt-ins, as it runs on shortcodes.
  • Its free version has enough features for everyday WordPress tasks for beginners.
  • In the premium version, there are many options to customize the forms and match your branding.
  • Capture & Convert is a lightweight plugin.
  • It gives good support for the free version as well.

 Price: Free or $19/month 

Get Capture & Convert Now!

11. Twak.To Live Chat

Twak.To Live Chat

Twak.To Live Chat is a free live chat plugin that works as a WordPress lead generation plugin for your website. It allows you to interact with your site visitors, provide instant replies that help you collect visitor’s information, and increase your email list.

This is a responsive plugin that works on iOS and Android devices, Windows, MacOSX, and any modern browser. With Tawk.To Live you’ll never miss an opportunity whether it be a lead or sale. And give your users a different experience by connecting with your team. Most importantly it’s a free plugin. 

Key Features:

  • Convenient for your customers as they get instant help and as a result, you generate higher conversion with better customer support.
  • You can stay connected with your customers from your computer or mobile.
  • Twak.To Live is a free lead generation app.
  • A responsive plugin.
  • Compatible with all modern browsers.

 Price: Free

Get Twak.To Live Chat Now !

12. Icegram


Icegram is a free plugin with which you can create opt-ins, welcome bars, and other lead generation tools. You can easily create pleasing opt-in and attract your visitors and convert them into customers. Icegram is full-featured and easy to use. 

The free version provides almost everything including messengers to action bars and pop-ups to toasts. But to get more upgrade to the pro plan starting from $97/ year including campaign stats, exit-intent targeting, inline messages, and badges. The $147/ year pro plan includes all basic features with A/B testing, opt-in exit animations. and geo-targeting.

Key Features:

  • User-friendly interface and easy to use.
  • It has a mobile responsive design.
  • You can use Icegram without creating an account on their site.
  • Geo-Targeting tools help you to target what your customers want according to the country, city, or state.
  • Call to action targeting feature allows you to include forms, links, and downloads on your opt-in. 

Price: Free or $27/year 

Get Icegram Now!

13. Hustle


Hustle is a complete marketing plugin with popups, slide-in, and email opt-in. This plugin helps you increase social following, increase the mailing list using targeted marketing, and lead generation to grow your business. Overall Hustle offers all the standard features of a lead generation plugin.

This is a free WordPress plugin available in WordPress the WordPress Repository. WPMU DEV offers you a Pro membership for $49/month. Pro version of Hustle includes all-in-one security, smart crawl SEO, performance package, snapshot pro for backups, and all plugins developed by WPMU DEV.

Key Features:

  • You can try Hustle free for 30 days and see if you like it.
  • Fully customizable designs from colors, layouts, animations, etc.
  • Access to some social sharing buttons like Facebook, Pinterest, Twitter, etc.
  • A live preview of the edits is available.
  • You can catch visitor’s attention before they leave with the exit-intent popups.

 Price: Free or $49/month 

Get Hustle Now!

14. GetSiteControl


GetSiteControl is a go-to plugin that has way more standard lead generation tools for your WordPress website. It includes follow buttons, share tools, chat boxes, surveys, and many more. In GetSiteControl you get more CTA (call to action) clicks that help you to increase your sales. 

The free version includes all widget types, custom colors, frequency settings, and scheduling for one site. But you can purchase a premium version starting from $19 and get access to generate surveys for feedback and contact widgets people to send emails. 

Key Features:

  • The GetSiteControl provides better features such as a promo widget, share buttons, contact widget, and chatbox.
  • You can connect to Google Analytics and get all the information about your opt-in.
  • A/B testing is available to examine your strategies.
  • The free version of the GetSiteControl plugin has all the features like scheduling, custom colors, responsive widgets, real-time stats which will reduce your cost.
  • It automatically matches the opt-in form colors to the color on your website.

 Price: Free or $19/month 

Get GetSiteControl Now!

15. Beaver Builder

Beaver Builder

Beaver Builder is a drag-and-drop WordPress page builder plugin. You can easily create a professional-looking WordPress landing page with 30 pre-designed templates and a blank template. Use a pre-made template or build a lead generation optimized page with the blank template. 

The interface of Beaver Builder is straightforward and easy to use. It comes with three plans starting from $99 to $399 per year. All premium versions can be used on an unlimited site and are compatible with most of the themes, including free ones. 

Key Features:

  • The frontend drag-and-drop editor lets you edit text, images, and other content.
  • It has pre-designed templates that you can instantly customize.
  • You can add CTA buttons and email subscription forms to generate more leads.
  • Beaver Builder is compatible with any WordPress theme.
  • You can build a beautiful and professional landing page without any coding knowledge.

Price: Free or $99/year

Get Beaver Builder Now!


Lead generation is the most important aspect of your online business. And choosing the best tool for your business is more important to sustain in the competition. 

We have selected the 15 best lead generation plugins that come with different functionalities. You can choose according to your business nature and bring the most out of it.

We hope this article helped you to pick the right lead generation plugin which suits you the best.

If you liked this article, you’ll also like our other article on the best real estate WordPress plugins and tools for 2020. In case, you want to give us any feedback then comment down below. 

The post 15 Best WordPress Lead Generation Plugins 2020 to Boost Your Sales appeared first on ThemeGrill Blog.