Tag: future
Yoast SEO 16.6: An internal linking workout for SEO fitness
SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs.…
Read More A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve.…
Read More WordPress.com Welcomes the Award-Winning Atavist Magazine to the Platform
At WordPress.com, part of our mission is to support and empower storytellers and publishers of all sizes. We’re thrilled to announce that the award-winning Atavist Magazine has moved to WordPress.com,…
Read More 10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience.…
Read More How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video.…
Read More How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages.…
Read More What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying?…
Read More Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model.…
Read More 7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not?…
Read More How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right?…
Read More How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors?
Seems like a pretty straightforward question.
However, measuring success on social media is tricky.…
Read More SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click.…
Read More 6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform.…
Read More Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses.
That’s because we’ve become so used to social being totally free.
The reality, though?…
Read More Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.…
Read More How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments.…
Read More Social Spotlight: Drift wins by keeping things personal
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal.…
Read More Introducing WordPress Stories: A New Way to Engage Your Audience
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day.…
Read More Showcase Your Figma Designs on WordPress P2
Figma — one of the most popular and fastest growing digital design tools today — was recently voted “the most exciting design tool of 2021.”
In many organizations, a smaller group — often the design team — uses Figma on a daily basis.…
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