How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It…
10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…
Let’s Celebrate Pride by Supporting Nonprofits
It’s Pride month; perhaps you’ve noticed from the rainbows all over everything? A most unusual Pride month it is, too…
How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results,…
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have…
10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this?…
On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers…
Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look…
Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most…
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for…
What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML…