Back to

Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can. Both Google and your audience will be a lot more likely to visit your website if it stays fit. Now, this may take some effort and time, but like most things that do: it will be worth it. To give you a helping hand, we’ll discuss how you can work on the SEO fitness of your website. Without working up an actual sweat!

illustration of person running with their website

Table of contents

Yoast assistant showing their muscles

SEO fitness

A healthy website is a happy you

illustration of person meeting their website for the first time

Do you remember way back when you first created your website? Taking your time to make sure it looked good, both on the outside and inside. But at that time, you probably didn’t think about how to keep your site healthy in the long run. You were just happy to have it up and running.

illustration of people sitting on a couch neglecting their website

Maybe, shortly after, your attention shifted to other things. Forgetting about your website. Forgetting to keep an eye on its performance and health. We all drop the ball from time to time, but you can pick it up at any moment. It’s not too late!

illustration of person running outside with her website

It’s time for a fresh start. Now is the time to get your website in shape again and practice some SEO fitness! You have to learn what is best for your site, what it likes and what it doesn’t. Give your site better content. Become more flexible. Push yourself. And improve on the accessibility so anyone can enjoy your site.

illustration of person hugging their website

Investing time and love in your site will pay itself back. Before you know it, your hard work will get you better results on multiple levels. You will attract new people, maybe even achieve goals you never dreamt of before. One thing is for sure; your site will get a lot more attention!

What do we mean by SEO fitness?

Before we start our workout, it’s important to know what we mean when we talk about SEO fitness. As your website gets older, you need to do more in order to keep it fit for the search engines. Is your site SEO fit? Is your content fresh, and your technical SEO up to par?

person with a stopwatch on a race track

Similar to keeping your body fit, it’s important to spend time and effort on all the different parts to see an effect. And to really benefit from the effects, you also need to keep this up on a regular basis. You can’t expect to win the race when you haven’t kept up with your training, and the same goes for your website. You can expect to be the number one result if you don’t put the effort in and work on your website.

SEO fitness

site speed, so work on it to stay in the race!

Check the mobile friendliness of your website

Your mobile site has to be easy to use, fast, and offer a great user experience. Thanks to mobile-first indexing, Google uses the mobile view of your site to determine how to rank your site. So, make sure that your mobile site is up to par.

Create an XML sitemaps for your site

XML sitemaps inform search engines about what has changed on your site so they only need to crawl those pages. This helps them quickly find your content to index and rank it. And that’s why you need a good XML sitemap.

Set up canonical links and meta robots

Meta robots tags allow you to give Google instructions on how you’d like them to crawl or index parts of your website. So, take control of what pages will be shown in the search results by using meta robots tags.

Use canonical URLs to battle duplicate content

When you have duplicate content on your website, Google may not know which page to show in the search results. Don’t compete with yourself and set canonical URLs to tell Google which page you want to rank with.

Add structured data to your pages

Structured data helps search engines get a better, deeper understanding of what’s on your pages. Which makes it easier for them to show your page as a rich result. So make sure to add structured data to your pages!

Fix any crawl errors in Google Search Console

Among other things, Google Search Console checks if there are any crawl errors on your website that you need to fix. Use Google Search Console to find out which URLs need to be worked on.


Content SEO fitness


Besides your technical SEO, the fitness of your website is also determined by the state of your content. Are you updating your content regularly? Are you managing it well enough to get the rankings your content deserves? You need to do keyword research from time to time, rewrite stale content, redirect outdated content and so on. All of this benefits your rankings and keeps people on your site longer. Don’t worry, we’ll help you and your website get going with content SEO fitness.

Content SEO quiz

So, how can you know if you’re updating your content often enough? Or what to think about when it comes to the content on your website? Our content SEO fitness quiz helps you figure out what you’re doing right and what you can still improve on:

Content SEO routine

There are several exercises that you can do to get your content happy and healthy again. This workout schedule tells you exactly what to work on end up with fit content that’s ready to climb those rankings:


Improve the internal linking of cornerstone articles

Cornerstone content is your most important content. You need to have lots of links pointing towards these pages, as this number of links is how Google determines how important a page is. So link to your cornerstone content

Link in context when working on internal linking

Google can determine whether a link is useful to a reader, on the basis of the text in which we’ve embedded this link. As Google is very much able to understand context, you need to make sure that you link contextually.

Avoid those dead ends and fix your orphaned content

If an article has no links pointing towards it, it’s hard to find for Google. We call these pages orphaned content and when you have them, you need to decide what to do. Fix your orphaned content to avoid dead ends!

Refresh your keyword research from time to time

The world and how we search online is constantly changing. That’s why keyword research never really ends. You need to update and renew your keyword research to keep your content in good shape and continue ranking.

Find and fix keyword cannibalization

When writing a lot about a topic, chances are your content will sometimes be very similar. Without realizing it, you’ll be competing with your own content. Prevent this by finding and fixing keyword cannibalization.

Rewrite old and outdated content

Stale content should be updated. Your audience and Google will question whether or not the information is still valid when it’s older. Rewrite it every now and then to keep that content fresh and up to date.

Redirect outdated content that’s no longer relevant

We know it can be hard to throw content away. However, some blog posts and pages may not be relevant after a period of time. Think about announcements of events or products. Make sure to delete and redirect these pages. 


Yoast SEO as your own personal trainer

Creating a monthly routine keeps your website and SEO fit as a fiddle. But if you really want to win the race and get that gold medal, you should consider a personal trainer. Someone who can guide you and give some pointers on what to improve on. 

Yoast SEO can be your personal trainer and help you with the heavy lifting when it comes to your website. First of all, our plugin handles a lot of the technical stuff for you so that you can focus on the parts of your site that you want to focus on. It also helps you create redirects, provides you with an XML sitemap and adds structured data to your pages!

illustration of two people high fiving and a podium with three websites on it

illustration of miss yoast waving

Your own SEO fitness schedule

But that’s not all, Yoast SEO also gives you feedback that’s adapted to your situation, as any good trainer should. It gives you pointers on how to improve your text, both for search engines and users. And it tells you when your most important content needs an update, which content doesn’t have any links to it yet and when you’re using the same focus keyphrase twice. Yoast is always in your corner!

The post Get your website back into shape with SEO fitness appeared first on Yoast.


By Web Monkey