How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs.…
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P2 Puts Easy, Flexible Project Tracking Tools In Your Hands
From to-do apps and day planners, to spreadsheets and full-blown subscription services, making your work trackable and visible can really help with productivity. P2 is the tool we use at Automattic (the company behind WordPress.com),…
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Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can.…
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How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video.…
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10 reasons your page won’t rank – even though it’s optimized
If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong?…
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SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content.…
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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying?…
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On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on.…
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What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic.…
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Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.”…
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How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right?…
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News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website.…
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How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky.…
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SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click.…
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Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all.…
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Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.…
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Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place.…
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How does video SEO work?
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying.…
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Edge computing is dead, long live micro clouds and IoT gateways
“The King is dead, long live the King.” It might be my french roots speaking, but it seems that actual use cases are replacing King Edge, and it might be for the best.…
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13 Best Content Management System(CMS) Platforms 2020
Are you in search of the best Content Management System or CMS platform? We got you covered. Finding the best Content Management System for your website can be overwhelming, especially when there are so many of them. …
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The Best of WordPress.com in May
Hi everyone! Check out some of the new updates, designs, and insights that helped make May a great month for the WordPress.com community. What’s new How a Detroit Hackathon Turned into WordPress.com’s…
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“Discover” Great Features You Might Have Missed
Late in 2015, we launched Discover — a site to showcase the people who use WordPress and the amazing things they make and do. There, we publish editors’ picks from across the WordPress landscape as well as in-depth features on WordPressers making a splash in the world.…
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What Inspires Us to Blog?
Every day, people from all around the world start a site on WordPress.com to share everything from photos from their latest adventures to deeply personal stories from their lives.…
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Surviving a Stroke at 33 (and Blogging About It)
Christine Hyung-Oak Lee suffered a stroke when she was 33, and she has written about her experience in an inspiring personal essay for BuzzFeed. Before that, she was using a pseudonym on WordPress.com…
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