popular-podcast-app-pocket-casts-joins-automattic

Popular Podcast App Pocket Casts Joins Automattic

We’re excited to announce that Pocket Casts will be joining Automattic, the parent company of WordPress.com. More than 80M people in the US listen to a podcast weekly, and this critically acclaimed podcast app makes it easier for fans to discover podcasts and customize their listening experience. Pocket Casts has been recognized by The New…

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how-does-google-understand-text

How does Google understand text?

On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and…

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the-beginners-guide-to-yoast-seo

The beginner’s guide to Yoast SEO

Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your…

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rich-results-are-rocking-the-serps

Rich results are rocking the SERPs

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this…

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