How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep…
Yoast SEO 16.5: New Social Appearance Templates
Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs…
What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s…
9 social media lead generations to try in your next campaign
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…
Why you need to share an executive summary of your social media reports with leadership
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…
The creation of our first digital story using the block editor
We write a lot of blog posts. And, not only about SEO topics, but also about our mission, company culture,…
Keep Track of Your Conversations in One Place
Today, we’re introducing Conversations: a tool in the Reader that makes it easier for you to monitor and participate in…
Managing Your Blog On a Mobile Device
Have you given the WordPress mobile apps a try lately? We’ve been working hard to make sure our iOS and…
Independent Publisher 2 Is Here
The popular Independent Publisher design is a WordPress theme that has long been beloved for its simplicity and legibility. So…
New in Reader: Combined Cards
If you’ve ever followed a frequently updating site in Reader, you may have noticed a problem. When one of your followed…