How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep…
Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep…
How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…
On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…
Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look…
Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for…
What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML…
Technical SEO fitness: take our quiz to assess your fitness
Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in…
Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…
Google’s algorithm is amazingly smart and incredibly dumb at the same time
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time,…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…
Rich results for products with Schema.org structured data
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However,…
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor…