7 ways to improve product descriptions in your online store
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…
Which is the best video hosting platform for SEO?
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most…
How to create a digital story in WordPress
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s…
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it for search engines (and…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…
How to schedule Tweets and drive better engagement
Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…
What day is leg day? And 8 other questions answered with listening data
Social listening is a social media superpower. And with the right tool, you can wield that power for the good…
6 brilliant Facebook campaigns (& why they worked)
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to…
Multichannel marketing: What is it and how to start using it effectively
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…