How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
P2 Puts Easy, Flexible Project Tracking Tools In Your Hands
From to-do apps and day planners, to spreadsheets and full-blown subscription services, making your work trackable and visible can really…
Get your website back into shape with SEO fitness
Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It…
Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep…
10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…
Yoast SEO 16.5: New Social Appearance Templates
Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs…
How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results,…
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have…
How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this?…
On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers…
Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look…
4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep…