How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs.…
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P2 Puts Easy, Flexible Project Tracking Tools In Your Hands
From to-do apps and day planners, to spreadsheets and full-blown subscription services, making your work trackable and visible can really help with productivity.
P2 is the tool we use at Automattic (the company behind WordPress.com),…
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Get your website back into shape with SEO fitness
Back to Yoast.com
Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can.…
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A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve.…
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Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs.…
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10 examples of social media posts to get inspired
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience.…
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Yoast SEO 16.5: New Social Appearance Templates
Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter.…
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How to timestamp YouTube videos and create Key Moments
Key Moments arrived to Google search in late 2019. They are a feature that enables expansive, prominent video search results, with clickable links to each Chapter in your video.…
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The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex.…
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How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages.…
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SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content.…
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What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying?…
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On-page video SEO: how to optimize your video pages
When publishing a new video on your website, there are several considerations you need to take into account for video SEO. Not only does the video itself need to be optimized, but so does the page it’s embedded on.…
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Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model.…
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Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store.…
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Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for.…
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4 creative writing exercises to improve your writing
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time.…
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5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read.…
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What is readability and why is it important?
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic.…
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Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs.…
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