‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

If your website is all about news, there’s a lot you can do to optimize it for search engines (and…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the…

Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time,…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…