Writing regularly on your blog both improves your writing skills and engages the readers that visit your site. The more…

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You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

Can you tell me which video hosting platform is best for SEO? This is the question I get asked most…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…