How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep…
Let’s Celebrate Pride by Supporting Nonprofits
It’s Pride month; perhaps you’ve noticed from the rainbows all over everything? A most unusual Pride month it is, too…
The beginner’s guide to Yoast SEO
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this?…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers…
Rich results are rocking the SERPs
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look…
Yoast SEO 16.3: Schema structured data improvements
Making sure search engines can understand your site is one of the top priorities in SEO. One of the most…
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep…
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for…