Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

If your website is all about news, there’s a lot you can do to optimize it for search engines (and…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…

Social listening is a social media superpower. And with the right tool, you can wield that power for the good…

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…