Tag: design
How to Create a Good Transactional Email that Converts
There are two general types of email newsletters: promotional and transactional. While the first is widely used by email marketers to draw attention to websites and goods, the second is considered to be a technical …
How to Insert and Use Animated GIFs in Email Newsletters
DesignNataly Birch • March 27, 2019 The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters? In the majority of cases they …
6 Benefits of Using a Copy-First Approach for Designers
DesignPaula Borowska • March 20, 2019 • Share Share Tweet Share Pin It A copy-first design approach is beneficial in helping design projects of all sizes. Whether it’s a stand-alone page, such as a landing …
Plain Text vs. HTML Email Templates: What’s Best for Marketing?
DesignNataly Birch • March 18, 2019 • Share Share Tweet Share Pin It Plain text or HTML email template? Which performs better? Which generates more leads and provides higher conversion rates? This has been the …
7 Things to Look For in a Website Builder for Your Next Project
DesignPaula Borowska • March 14, 2019 • Share Share Tweet Share Pin It Website builders are great assets. If you’ve chosen to use one, we hope you like it. If you are debating which website …
How to Create and Verify an Email Newsletter Before Sending [Checklist]
DesignNataly Birch • March 06, 2019 • Share Share Tweet Share Pin It Need to know how to create an Email Newsletter? Every website owner has asked this question at least once. Whether you have …
7 Principles of Highly Successful Email Marketing
DesignPaula Borowska • February 28, 2019 • Share Share Tweet Share Pin It When it comes to email marketing, there are a few things that make a big difference. Email marketing can be an indispensable …
Decluttering a Landing Page for Better Design and Higher Conversion Rates
DesignPaula Borowska • February 20, 2019 • Share Share Tweet Share Pin It When it comes to improving the metrics of a landing page campaign, there is no magical trick. There is definitely not a …
How Zero Wins: Product Analysis of the Fasting Tracker
What is Zero? Zero was created in 2016 by Kevin Rose (founder of Digg) as a personal side project. It has just one main button that the user presses to toggle between the start and end …
Assessing the UX of Immigration, Refugees, and Citizenship Canada’s Website
UX Factors According to the United States Department of Health & Human Service’s usability hub, they describe the core of UX as: “…ensuring that users find value in what you are providing to them.” Longtime UX …
Founder Interviews: Rob Jelinski of Rob Jelinski Studios
Meet Rob Jelinski, founder of a multi-specialty design agency specializing in Branding, Logo Design, Advertising, Digital Marketing, Front-end Design, Packaging, Illustration, and Print Collateral Davis Baer: Tell us a little about you and your company …
From Idea to MVP — Part 2
In part 1 of this article, I talked about the first two out of five steps for converting your idea to MVP. This article elaborates remaining steps: defining architecture, setting up development process and initial …
Bridging the Gap Between Design & Code
‘Design & Code’ is a series about design and engineering experiments, processes, and learnings, brought to you by the AirSwap team. At AirSwap, we have an asynchronous and iterative approach to product development. However, one of …
10 Best Free Vector Icon Resources for App Design & Web Design in 2018
Icon is a needed element in the design. A rich free icon library will save a lot. Top 10 best free vector icon sites in 2018 for designers free download. There is an abundance of …
4 Prioritization Lessons (using Cost of Delay and CD3)
Consider this table. The columns represents mission duration (in months). The rows are Cost of Delay ($s per month opportunity cost). The cells are CD3…the Cost of Delay divided by the expected number of periods …