On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…

Adding structured data to your site is a great way of describing your content to Google so that it makes…

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…

Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has…

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that…

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep…

Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in…

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it…

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

If your website is all about news, there’s a lot you can do to optimize it for search engines (and…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…