On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not…

When publishing a new video on your website, there are several considerations you need to take into account for video…

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML…

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However,…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…