These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people…
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and…
Blogging on WordPress.com is all about sharing your unique voice, and starting today, you can extend that to another platform: Anchor. We previously shared some tips and tricks for getting started with a podcast on WordPress.com and are thrilled to share this new option. Anchor, part of the Spotify family, powers 80% of all new…
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is the process of attracting and turning your potential users into buying customers. It includes making people interested in your products and leading them to buy. In fact, lead generation is everything you do to lead people to purchase something…
Are you searching for the best URL shorteners to deal with long and complicated links? If it’s yes, you’re in the correct place. In this article, we’ll discuss all the best available link shorteners in brief, out of which most are free. In any business, managing long URLs can be a daunting task. The length…
Are you looking for the best WordPress speed optimization plugins and tools? Wondering how to make your WordPress site load faster? Then you’ve come to the right place. Website speed is one of the key factors affecting your site’s growth and success. If your site is fast-loading and smooth, then your visitors may love it…
Update: Google Analytics settings are now available from My Sites ? Tools ? Marketing ? Traffic. You can use Google Analytics on your site with a Premium plan or above. The Stats on WordPress.com are a special favorite of many site owners — it’s our second-most visited screen. At a glance, you can see when you…