Monkey business for the geek in you!
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages…
You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether you have a website, personal blog or webshop, social media allows you to reach and connect with your audience. To get new people into contact with you and to stay top of mind with your…
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our…
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content that you use to make decisions that…
How to get the total freedom to create without the hassles that come with managing your own website. The open source WordPress project has given the world a powerful publishing platform that now powers 41% of the web. While this is the most widely adopted CMS on the internet, you’re also going to need a…
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM is coming to Google…
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling to contact you — you could lose out on sales, too. So it’s not good…
Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this…
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic. But making sure that your text is entertaining and easy-to-read is where it gets more challenging. Using too many difficult words, long…
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a…
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users…
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video…
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people…
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes…
Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,…
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel…