Always up-to-date guide to social media image sizes
Last Updated: April 28, 2022 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…
Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership
There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning…
How to conduct a Twitter audit to improve your brand’s presence
Is it time for a Twitter audit? Recent social media demographics highlight that the platform is as active as ever.…
The complete guide to Twitter listening
Social media is more than just a place to promote your business. It’s also where your customers come together to…
The marketer’s guide to reporting on social video engagement
“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond…
How to use Twitter communities to grow your brand
“Human beings can’t help it: we need to belong.” — Seth Godin, Tribes. Social media networks like Reddit, Facebook and…
10 meaningful ways to get more Twitter followers
“So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a…
The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social
It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One…
A behind-the-scenes look at Twitter’s #ExtremeWeather project
On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Pipes froze, food and water supplies…
Twitter metrics: How & why you should track them
First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source,…
What is Twitter Spaces? – Bring your Twitter conversations to life with audio
While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple…
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more
Google has made changes to the way they show page titles in the organic search results and the SEO community…