This post is a taste of  what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price.…

Small Business CEO have published my guest post – “Kickstart Your Online Community With Your Offline Customers”. The post was written with small businesses in mind that already have a customer base and offline touchpoints such as a physical business location, call center etc.…

LinkedIn have joined Facebook and Twitter in releasing an “official” share button. Note that this doesn’t really represent groundbreaking functionality – many social bookmarking plugins allow you to share posts to LinkedIn.…

Here’s a couple of simple truths about blogging: There is no ‘secret’ to the success of your blog. Read moreDan Zarrella Talks About Re-TweetsThere’s barely anything new at all to be said or read on the topic of blogging.…

Avoid the 6 month blog fizzle-out, or the non-starter by being prepared for what’s to come in your new incarnation as: A Blogger. I wrote a guest post for She Takes On The World with some pointers on the topic.…

If you’re blogging you want readers to be able to keep up with what you’re writing, right? Here’s an overview of some of your options for enabling readers to subscribe, along with pros and cons of both.…

How would you like to be personally walked through the WordPress installation process, guided through the set-up of your site, and receive expert advice on promoting your site with SEO and social media?…

According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales.…

Big news from Facebook-land. Soon Page Admins will be able to contact those that have ‘liked’ them via an interface on the site. This function has been available somewhat behind the scenes, but it took a little tech-savvy to figure it out and probably wasn’t very widespread.…

I’m very excited to announce this in-person workshop taking place October 30th, 11am – 5pm at the Coloft in Santa Monica. I’m teaming up with Gary Nicholson of Relevant Trafik (a search marketing, web design, and social media management firm) for this event – it’s going to be an intensive learning experience, so if you’ve been procrastinating about moving forward with your site, this is your chance to finally get online and be personally guided through the process.…

I recently wrote about the need for the website owner to take responsibility for  SEO and not rely 100% on a theme or a plugin. Themes and plugins do of course have some benefits if you understand what it is they do, and what they cannot do.…

We’re going to get intimate with your WordPress theme in the next webinar! Simple WordPress Theme Tweaks September 29th, 6pm – 7pm PST Read moreDan Zarrella Talks About Re-Tweetsto be rescheduled….…

The 2nd WordCamp LA took place this past weekend and it was a blast. There was much to be learned, and lots of friendly WordPress geeks and fans to mingle with.…

In the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners are frustrated that they are not getting the search engine traffic they expected despite having such-and-such theme and an SEO plugin.…

*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers* If you’ve been following Lucy’s advice, you should already have your blog online.…

Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital.…

This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog.…

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go.…