Monkey business for the geek in you!
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one of the keys to standing out from the crowd? Content. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for…
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. While social media stories aren’t anything new, as more platforms add this capability to…
When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. Businesses can also have evangelists, and they take the form of…
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent. Instagram went so far as to host a first of its kind “Creator Week”…
Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services. This number is only going to climb as social media use increases. In 2020, with…
When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or filler content, there’s a chance it’s probably not as strong as it could be. Although you may not realize it, your…
It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the platform’s most popular features. That’s because the tap-friendly, timely nature of Stories makes them so addictive to your followers. Read moreInstalling and Configuring your OnApp CloudAnd for brands, they’re a low-hanging opportunity to publish engaging…
If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™, a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder…
After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out, we surveyed 500…
Is there a link between SEO and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. Read moreInstalling and Configuring your OnApp CloudAnd just like you can’t ignore social media these days, the same rings true for SEO….
Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. Read moreInstalling and Configuring your OnApp CloudAnd on the flip side, failing to take advantage of modern marketing tools means that your…
If you want to tell your brand story to a variety of audiences, look no further than LinkedIn. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. As one of the only social media platforms established for the sole purpose of professional networking, it offers a unique opportunity to support your…
Imagine you’re shopping for a new bedside table. You’ve found three that you love, based on the pictures alone. One has over 500 reviews with an average rating of 4.8 stars. The second has 140 reviews and a 2 star rating. The third has no reviews. Which do you buy? Of course you’re drawn to…
Consumers today are spoiled for choice when it comes to service channels. And it’s no surprise that social is a staple of customer care today. Say goodbye to the era of phone queues or endless email chains. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. Read moreInstalling and Configuring…
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Read moreInstalling and Configuring your OnApp CloudThe reality, though? Social media optimization (SMO) is…
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work. A few…
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the…
Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV, it has now introduced yet another facet of its app. To learn more about what…
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember…
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter…