Monkey business for the geek in you!
Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last. In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share…
It goes without saying that the social media landscape evolves quickly. Before we know it, new trends emerge along with their accompanying hashtags and new topics take over our conversations. Similarly, new social media features soon become something we “can’t live without.” The same is true for Facebook stories, which was introduced in 2016 and…
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk,…
For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people…
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Read moreInstalling and Configuring your OnApp CloudBecause comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those…
We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes…
As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should…
Du comptage du nombre de followers aux pourcentages d’engagement des publications, l’univers des mesures sur les réseaux sociaux peut être difficile à maîtriser. De plus, une nouvelle mesure importante semble être créée chaque semaine. Que devriez-vous suivre ? Est-ce vraiment important pour votre entreprise ? Dans ce guide, nous allons vous présenter les principales mesures de base…
Desde la cantidad de seguidores hasta los porcentajes de participación en las publicaciones, sumergirse en el mundo de los indicadores en las redes sociales puede ser confuso. Además de eso, un nuevo indicador importante parece crearse cada semana. ¿Qué deberías estar monitoreando? ¿Es incluso importante para tu negocio? En esta guía, te llevaremos a través…
Desde contagens de seguidores a porcentagens de engajamento a postagens, o mundo das métricas de mídia social pode ser confuso de se explorar. Além disso, uma nova métrica importante parece ser criada semanalmente. O que você deve rastrear? É mesmo importante para o seu negócio? Neste guia, mostraremos as métricas mais básicas que toda empresa…
Dal numero dei follower alle percentuali di coinvolgimento del post, il mondo delle metriche dei social media può risultare disorientante. Inoe, ogni settimana sembra presentarsi un nuovo importante parametro. Cosa dovresti monitorare? È importante per la tua azienda? Nella presente guida, ti illustreremo le metriche di base a cui ogni azienda deve prestare attenzione sulla…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram,…
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel…
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re trying to figure out how YouTube fits into your approach, we have a list of 27 must-know YouTube statistics to help you understand how the platform is being used right…
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct…