Monkey business for the geek in you!
If you want to have a great Instagram strategy, you need to know all the ins and outs of the platform. Dig into our Instagram hacks to make sure you know how to use each aspect of the app, from creating an enticing bio to copywriting engaging captions. All of these hacks can help you grow your Instagram…
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always…
Worried AI is going to replace your job or put you out of business? Where exactly is artificial intelligence going to take us? There are so many misconceptions about this, so here are 5 things every SaaS founder / app developer should know about AI right now… Watch more videos like this ? AI Nightmare?!…
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network, it’s important to refine your copywriting skills…
While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow. Think about this: if you like a photo or video on Instagram and then go to the profile and their…
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture…
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content….
Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. You know what I’m talking about. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they…
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers. Generate…
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around for a while, there’s loads of information available to you on how brands can use…
Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. Our current cultural landscape…
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. Hashtag campaigns help make it easier for your brand’s message to spread, so long as they’re done properly and make sense for the platform and the…
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. A social media campaign template can help…
Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from Rio and London. Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. And to minimize contact, podium winners will be asked…
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like more is better but this isn’t always the case. Read on to learn more…
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Let’s look at the characteristics of this generational group also known as “digital natives.” Gen Zers are progressive, more racially and ethnically…
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could…
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and butter of marketing on social media. And it shouldn’t be a surprise. It’s an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off their product or service and…
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for businesses today. Consider that two-thirds of Facebook’s 2+ billion users interact with business Pages every week. From product research to customer service and beyond, growing a Facebook presence remains a must-do for…
Businesses have flocked to social media over the past year. With shops forced to shut their doors and relentless lockdowns to contend with, it’s one of the easiest ways for brands to maintain a connection with their audience. It’s not just brands that are upping their social media usage, though. According to the Sprout Social…