Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to…

The WordPress mobile apps are the best way to manage your site from anywhere. If you’re already using the app,…

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…

‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s…

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

If your website is all about news, there’s a lot you can do to optimize it for search engines (and…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020…

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

With each new year, social marketers like to predict what’s going to happen in their industry for the next 365…