Category: Web Development

Andrew Youderian • April 16, 2013 It was one year ago I published my first post here on eCommerceFuel. Looking back, I’m amazed at how the blog and community have grown in just 12 short months.…

It’s been a little while since I’ve done any WordPress webinars or in-person classes. But I finally got around to setting up a few. Just to clarify, webinars take place online only whereas classes are conducted in small groups in the Los Angeles area.…

Andrew Youderian • April 2, 2013 In this post I’m going to give you a sneak peek at the email marketing plan we’ll be implementing at one of my own stores, Right Channel Radios, using the email service Klaviyo.…

Most people have heard they need a sitemap so Google will like their site but what are they and how do you go about creating one?…

I’ve never made email a priority in the 5+ years I’ve spent running eCommerce stores. So when expert Ed Hallen, founder of email startup Klaviyo, told me it was possible to see a 25% sales boost from effective email marketing, I could only whimper quietly while thinking of the money I’d left on the table.…

Swiftype is a new plugin on the block. It is designed as a replacement for the in-built search feature on your WordPress site. The main thing that’s cool about it is that it has an autocomplete feature which is commonly found on many modern websites such as Amazon, Google etc.…

I’ve talked before on this blog about the need for us to focus on active creation rather than passive consumption. But once you’ve made that mental switch, you can still face the dreaded blogger’s block.…

Andrew Youderian • March 4, 2013 We just finished a complete redesign of one of my stores – TrollingMotors.net – and I want to give you an inside look at the new site.…

Today’s Quick Tip comes courtesy of WordPress media expert Jason Tucker. oEmbeds allow WordPress users to easily embed content from 3rd party sites such as YouTube and Vimeo by simply pasting the url of the video in the WordPress post editor.…

WordPress.tv is a wonderful resource for WordPress users of all levels. They post all the videos of presentations gathered from WordCamp events all over the world.…

Google Analytics is a super-powerful tool and most people only scratch the surface. Here’s a few cool features to check out that you may not have discovered yet.…

One of the differences between success and mediocrity is the amount of time we spend on activities that create movement for our business vs. time spent simply consuming information related to our business.…

Andrew Youderian • February 4, 2013 A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties.…

If you have a WordPress site on GoDaddy, keep a close eye on it. This week alone two different people have come to me with site issues that have turned out to be the same exact hack.…

When the same question crops up again and again, it’s time for a blog post! Changing your WordPress theme can be a scary prospect if you’ve already invested a lot of time and effort building your site – what if you click the button and ‘poof!’…

Andrew Youderian • January 17, 2013 I’m thrilled to bring you an interview with well-known entrepreneur Gary Vaynerchuk. Gary transformed his family’s New Jersey liquor store into wine powerhouse Wine Library, largely by embracing eCommerce in the late 90s long before others realized its potential.…

There are many, many ways to sell things from your WordPress site, from physical products to digital downloads or access to content. The best solution will depend on your particular circumstance and needs.…

In a Google+ community recently someone wanted to know how they could make posting to their WordPress blog as quick and easy as posting to Facebook or Google+.…

Andrew Youderian • January 4, 2013 Over the last few weeks I’ve gotten to know reader Kris Kayyal, a conversion rate expert who has been studying user experience and usability online for more than six years.…

Andrew Youderian • December 18, 2012 I typically don’t take on eCommerce consulting, but when reader Andy Depperschmidt offered to let me share details of his purchase of a website generating $500,000 in annual revenue, I agreed to advise him at no charge.…