Turning Around a Troubled Online Store – eCommerceFuel
Andrew Youderian • February 4, 2013
A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment. With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties.…
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