Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might…

Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you…

What is the personal impact of a disjointed tech stack? Say you order an item online, and it doesn’t show…

With limitations and safety precautions in place that affect where we go, who we see and what we do in…

Diversity, equity and inclusion (DEI) have been hot topics these last few years. While they’re certainly not new subject areas,…

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a…

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing…

For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines…

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes,…

Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages…

Business is booming on Instagram. Each month, more than one billion people around the world use Instagram for entertainment, inspiration,…

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with…