Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name.…

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer…

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its…

When creating a social media marketing strategy, it’s important to find all of the best social media apps for your…

Have you test-driven the Sprout Social Salesforce integration yet? If not, you totally should! There’s a reason why more and…

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a…

Facebook Messenger is a cross-platform instant messaging app developed by Facebook (now Meta). With nearly 1 billion monthly users, Messenger…

Online customers don’t have the luxury of walking up to a salesperson and asking an important question—but they still expect…

Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they…

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact,…

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your…

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might…