Awareness Stage Archives - Page 4 of 5

15+ social media platforms your customers are using in 2021—and why you should be using them

Web Monkey3 years ago024 mins

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal.…

15 Twitter bio ideas for brands to attract new followers

Web Monkey3 years ago018 mins

When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or filler content, there’s a chance it’s probably not as strong as it could be.…

Instagram Stories: Best practices and inspiration to engage your followers

Web Monkey3 years ago017 mins

It’s no secret that Instagram Stories are a big deal. With over 500+ million Stories published daily, they’re among the platform’s most popular features. That’s because the tap-friendly, timely nature of Stories makes them so addictive to your followers.…

Find your competitive edge with the Sprout Social Index, Edition XVII: Accelerate

Web Monkey3 years ago06 mins

If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™, a staggering 93% of social marketers agree social media has accelerated competition in their industries.…

Introducing the Sprout Social Index™ 2021: UK & Ireland Edition

Web Monkey3 years ago07 mins

After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up.…

How to effectively use email newsletters for marketing

Web Monkey3 years ago016 mins

There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming.…

Brands need to meet creators on their own terms

Web Monkey3 years ago08 mins

The internet would not be what it is today without the creative individuals populating the space. Imagine if Nathan Apodaca never took TikTok by storm with his combo of cranberry juice, skateboarding and Fleetwood Mac’s “Dreams” or if Jalaiah Harmon never created the Renegade.…

To build unbreakable relationships with your customers, see social messaging differently

Web Monkey3 years ago010 mins

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty.…

Understanding collaborative & working styles on your team

Web Monkey3 years ago012 mins

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic.…

To mask or not to mask? That is the question businesses will need to answer

Web Monkey3 years ago012 mins

In a somewhat unexpected move, the CDC announced it is safe for individuals fully inoculated against COVID-19 to ditch their masks in most settings. We updated our guidance for fully vaccinated people because:1.…

Employee engagement: how to keep workers engaged in a meaningful way

Web Monkey3 years ago021 mins

If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious burnout. And that’s not just due to COVID-19, by the way.…

Why social media vs. traditional media is not the debate you should care about

Web Monkey3 years ago012 mins

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books.…

11 Powerful LinkedIn Features You Didn’t Know About

Web Monkey3 years ago018 mins

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers.…

The marketer’s guide to Instagram Reels

Web Monkey3 years ago017 mins

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels.…

How to use QR codes effectively in 2021

Web Monkey3 years ago016 mins

QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track automative parts’ inventory has evolved as a strategic marketing tactic.…

What is social commerce? The stats, examples and tips you need for 2021

Web Monkey3 years ago017 mins

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses.…

Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social

Web Monkey3 years ago016 mins

As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones.…

To see marketing differently, we need to turn the spotlight on social

Web Monkey3 years ago012 mins

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.…

The state of social media investment: Five key takeaways for European businesses

Web Monkey3 years ago018 mins

In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how will it affect your business? A new survey, “The State of Social Media Investment,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media.…

How to elevate remote video production, step-by-step

Web Monkey3 years ago016 mins

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This became even more evident when we shifted to remote work life.…