Facebook pixel: a complete guide for digital marketers
Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top…
8 social selling metrics to measure success
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn, 78% of social…
TikTok analytics: a guide for marketers
While TikTok seems to be a platform primarily for social interaction and short-form video content, it offers plenty of value…
What you need to know before creating a social media RFP (template included)
So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor…
The best brand marketing we’ve seen on social media in the last 5 years
Similar to the sports world, brand marketing is a highly competitive arena. With new trends, channels, and the promise of…
11 Social messaging apps every marketer should know in 2022
Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they…
Choose wisely: Higher education marketers take on College Decision Day
May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for…
TikTok challenges: what they are and why they’re great for brands
Totally new to the concept of TikTok challenges? Challenges are a cornerstone of TikTok and represent some of the platform’s…
How cannabis brands are elevating their social media content
The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products,…
The TikTok algorithm explained
If your brand is using TikTok for marketing, you’re probably looking for ways to gain traction on the platform. How…
Social commerce trends and misconceptions: What leaders need to consider
When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience…
Always up-to-date guide to social media image sizes
Last Updated: April 28, 2022 Whether it’s a brand promotion, video, news update or even a meme, visual content rules…