How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably more important than ever…
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a software company, that means…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…
Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015,…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…
How to set up a successful Twitter advertising campaign
While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active…
How different generations use social media: A complete guide
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found…
See public relations differently: How the NAACP uses social media to publicize a movement
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is…
User-generated content: 5 steps to turn customers into advocates
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and…
Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as…
The best social media channels for business: Are all platforms created equal?
Businesses have flocked to social media over the past year. With shops forced to shut their doors and relentless lockdowns…