Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In…

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One…

We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s…

With limitations and safety precautions in place that affect where we go, who we see and what we do in…

For the past few years, we have seen an explosion in the use of the term “content creator.” While it…

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out…

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases)…

If you work in social media, you already know that your role is often misunderstood. Those on the outside looking…

No matter which industry you work in, you want to ensure that your investments are cost-effective. In a marketing department,…

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency…

Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In…

One of the newest social media platforms to the scene, TikTok, is all about creating short and engaging viral video…