A Chance To Win WordPress For Dummies

How would you like to be personally walked through the WordPress installation process, guided through the set-up of your site, and receive expert advice on promoting your site with SEO and social media? Well, if you are in the LA-area,…

Sharing on Facebook More Valuable Than On Twitter

According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales.…

Don’t Leave Your SEO To A Theme or a Plugin

Don’t Leave Your SEO To A Theme or a PluginIn the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners…

Secrets To Writing A Company Blog

*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers* If you’ve been following Lucy’s advice, you should already have your blog online. I’m sure it was as much of…

Rule-Breaking Is A Luxury of Success

This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York…

Social Media News Roundup – Week of 08/16

Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was…

A Simple Model For Social Media

Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying…