I’m very excited to announce this in-person workshop taking place October 30th, 11am – 5pm at the Coloft in Santa Monica. I’m teaming up with Gary Nicholson of Relevant Trafik (a search marketing, web design, and social media management firm)…
I recently wrote about the need for the website owner to take responsibility for SEO and not rely 100% on a theme or a plugin. Themes and plugins do of course have some benefits if you understand what it is…
We’re going to get intimate with your WordPress theme in the next webinar! Simple WordPress Theme Tweaks September 29th, 6pm – 7pm PST to be rescheduled…. cost: $15 (hint, for discounts on future webinars, enter your email at the bottom…
The 2nd WordCamp LA took place this past weekend and it was a blast. There was much to be learned, and lots of friendly WordPress geeks and fans to mingle with. I wrote a recap for WPCandy.com which you can…
In the WordPress community, especially amongst new users, a lot of emphasis seems to be placed on themes and plugins as crucial factors in SEO. Theme companies compete for bragging rights on whose is the most ‘SEO-friendly’ while website owners…
*This is a guest post from Steve Mellor, a writer who shares his insights into an effective process for bloggers* If you’ve been following Lucy’s advice, you should already have your blog online. I’m sure it was as much of…
Perhaps the biggest news this week in the online world is that Seth Godin announced he is giving up on traditional book publishing and is going all-digital. Seth has the following and the leverage to make this an exciting development…
This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York…
Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was…
Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter. I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying…
Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to…
Yesterday, my go-to Twitter application, Hootsuite, decided to go ‘freemium.’ Without getting into the pros and cons, I’ll just say that while they are still offering a free service, it is very limited compared to the rich features I’ve been…
The next online training webinar is scheduled for : Wednesday, August 25, 2010 from 6:00 PM – 7:00 PM (PT) Fee: $10 The topic is: “Set Up Your WordPress Site For Success”. If you’ve got your WordPress site up and…
I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I…
This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing. I hate to call people out, but, you know, a huge national company should really know better. I signed up…
WordPress has an in-built image gallery feature which does not yet seem to be common knowledge even though it’s incredibly simple to use. So let’s say you are writing a post that you want to include an image gallery in.…
My online workshop series is launching July 14th with a free introduction to WordPress. If you’ve been shy to get WordPress set up on your site, this is your chance to have a guided tour to installation, plugins, themes, widgets,…
WordPress 3.0 “Thelonious” has now been officially released (as you may have noticed from the upgrade prompt at the top of your WP dashboard). I’ll be doing a couple of posts about the new features – in this one I’ll…
In a previous article I discussed how to add thumbnail images to your Thesis teasers as an easy way to customize the look. Another fairly simple tweak you can make to the teasers is to change the width. By default…
Teasers are nice default feature of the Thesis WordPress theme. However, to take them to the next level there are a couple of nice n’ easy customizations you can make to move beyond the default look. This post will discuss…
Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern…
