Monkey business for the geek in you!
If you want to have a great Instagram strategy, you need to know all the ins and outs of the platform. Dig into our Instagram hacks to make sure you know how to use each aspect of the app, from creating an enticing bio to copywriting engaging captions. All of these hacks can help you grow your Instagram…
Think about your favorite examples of a stand-out brand voice. Perhaps it’s a surf gear retailer that takes on the attitude of a surfer or the teen fashion brand that uses slang to connect with its target audience. Or maybe it’s the candy company that uses humor to delight customers of all ages. In branding…
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile and up to date, you’re definitely not alone. Competition for attention on social media is tougher than ever. New social networks are changing how we create content. Plus, people’s expectations are getting higher every day….
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Industry benchmarks provide the context needed to tell a richer story about your social media marketing…
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted…
Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you failed to maintain a proper Facebook business Page. A Facebook business Page is central to…
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is, how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations…
While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on…
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in…
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around for a while, there’s loads of information available to you on how brands can use…
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can…
Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management, your community managers need the proper tools to see success. To help your…
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. Hashtag campaigns help make it easier for your brand’s message to spread, so long as they’re done properly and make sense for the platform and the…
Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive press for your company as possible. And social media is where most people are seeing that coverage unfold. Read moreInstalling and Configuring your OnApp CloudIt’s no secret that PR has evolved beyond press releases and…
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do you dedicate to thinking about your Instagram hashtags? If you’re dipping your toes in the hashtag waters, it might feel like more is better but this isn’t always the case. Read on to learn more…
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to make your marketing click with a younger crowd is easier than you think. Let’s look at the characteristics of this generational group also known as “digital natives.” Gen Zers are progressive, more racially and ethnically…
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. The most commercialised show on British television, Love Island is a show about coupling up, turning heads and getting dumped. Millions of British…
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could…
Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks…
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams navigating this often turbulent environment, the insights gleaned from social media can be a guiding light—illuminating how your audience feels and how you can best position your brand in response to timely issues and breaking…