In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a…

A business’s social media presence can make or break a brand. Well-timed posts can create lasting audience connections. Creative visuals…

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful…

Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to…

With over 2 billion monthly active users, Instagram offers a huge opportunity for advertisers. At the same time, there are…

Like it or not, social media and politics are inseparable. That’s because so much political discourse happens on platforms like Twitter.…

Is there anything better than when a new social media meme takes over the web? For a few short hours,…

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout,…

Social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social…

As a brand or business, building credibility with your online audience should be part of your overall social media marketing…

Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with…

For a successful social media marketing strategy, keeping tabs on the performance of your various initiatives is essential, especially on…