If you’ve been using social media marketing for your brand for a while, you might have begun to realize that…

First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source,…

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple…

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure.…

By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many…

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business…

Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and…

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got…

Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive…

Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do…

For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…

Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015,…