47 Instagram hacks every marketer needs to know
If you want to have a great Instagram strategy, you need to know all the ins and outs of the…
Brand voice: What it is and why it matters
Think about your favorite examples of a stand-out brand voice. Perhaps it’s a surf gear retailer that takes on the…
What to do when faced with these 10 social media marketing challenges
Ready to tackle the biggest social media marketing challenges? If you’ve been struggling to keep your social media strategy agile…
Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage.…
Shifting strategies: What you can learn from a network-specific social program
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social…
How to build a Facebook business Page that attracts customers
Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the…
Metaverse examples: The brands to watch across industries
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally…
What is Twitter Spaces? – Bring your Twitter conversations to life with audio
While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple…
Share of voice: Measuring it for social media, PPC, SEO and PR
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure.…
13 ways to use Instagram for small business
By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many…
How Twitter verification works in 2021
If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business…
10 Community management tools to engage with your audience
Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and…
A guide to hashtag campaigns for marketers
If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got…
9 creative ways to combine social media and PR to create buzz
Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive…
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do…
How to make sure you’re marketing to Gen Z the right way
For some brands, marketing to Generation Z can seem like a daunting task. The reality though? Figuring out how to…
Turning heads with Love Island trends: 5 tips for using pop culture in your social strategy
Whether it’s your type on paper or not, Love Island is indisputably huge. Since its first (non-celebrity) iteration in 2015,…
How long should social posts be? Free social media character counter
Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like…