You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs…

We’re excited to welcome Day One to the Automattic team. Day One is a private journaling app that makes writing…

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior…

Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…