Monkey business for the geek in you!
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want…
The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users…
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus…
If you have a business website you want to internationalize, or the company you are working for is planning to expand globally, website localization should be one of the first things to do. It can work wonders regardless of the size and niche of a business. Many people have a mistaken idea about website localization….
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing…
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video…
‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just…
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when optimizing your news website. In other words, let’s talk about SEO for news sites. Table…
Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience and a new spot in the WordPress sidebar. Read on! Enhancements Yoast SEO 16.1 comes…
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had…
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,…
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not…
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the…
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to…
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming…
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers…
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use video to share your vision or insights with a very large audience. But what do you need to do to make your videos stand out…
Looking for the best free and premium WordPress gaming themes? We’re here with a list of the best WordPress gaming themes for your websites. The gaming industry has been the most influential and profitable business in quite some time. It wouldn’t be wrong to say that over the past decade, an entire generation of kids…
Are you looking for the best WordPress lead generation plugins for your website? Lead generation is the process of attracting and turning your potential users into buying customers. It includes making people interested in your products and leading them to buy. In fact, lead generation is everything you do to lead people to purchase something…
Are you searching for the best WordPress themes to create your website? Then you can halt your search because we’re here with an article with the best WordPress themes of all time. WordPress platform may be the first choice to power your website as it is the most popular CMS today. It powers over 33%…