Monkey business for the geek in you!
SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we…
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and…
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your…
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our…
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space…
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years…
When it comes to writing, it can be hard to look at your work objectively. Of course, most of us are able to write a few paragraphs or article on a certain topic. But making sure that your text is entertaining and easy-to-read is where it gets more challenging. Using too many difficult words, long…
Google is really smart, amazingly smart. The algorithm is very close to reading texts like human-beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t that good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is,…
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]
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The popular Independent Publisher design is a WordPress theme that has long been beloved for its simplicity and legibility. So we are happy to announce that it has been improved, ever so slightly, with the design talents of Caroline Moore and Kjell Reigstad. Introducing Independent Publisher 2: Read moreHow To Choose A WordPress Theme –…
We’re excited to announce that this year’s WordPress default theme, Twenty Seventeen, is now available on WordPress.com. Designed by Mel Choyce, Twenty Seventeen is a business-oriented theme that allows you to create a stunning front-page layout with multiple sections. The theme can be topped with a large custom header image or atmospheric video of your choosing. Read moreHow To Create a…
Every year we release an annual flagship theme as a blank canvas for bloggers, artists, professionals, and business owners. This year’s creation, Twenty Sixteen, is a gorgeous theme that celebrates a classic WordPress layout yet injects it with new energy and precise, minimalist flare. Twenty Sixteen‘s customization options allow it to support any type of site — from a traditional blog to a professional web…
On this Theme Thursday, we have two new free themes for you: Colinear and Franklin. Colinear Colinear — our update to the older Coraline — is a squeaky-clean theme featuring a custom menu, header, background, and layout. Colinear supports featured images and six widget areas — up to three in the sidebar and three in…
Today, we’re proud to present an improved version of the WordPress.com Reader. We’ve made the Reader faster, with shorter load times and smoother scrolling. We’ve also improved the way we display posts, so you can now see the highlights of each story at a glance. The new interface works just as well on a mobile device…
Happy Theme Thursday! Today, WordPress.com welcomes two new free themes to its collection: Apostrophe and Canard. Apostrophe With a pared-down design and bold images, Apostrophe is ideally suited to magazine-style sites, like travelogues, fashion blogs, or foodie sites. It’s an update of Semicolon, built by Automattic’s own Konstantin Kovshenin. Read moreHow To Create a Multilingual…
It’s Theme Thursday, and we’re happy to launch a brand new free theme. Gazette Gazette, designed by yours truly, is a clean and flexible theme perfectly suited for minimalist magazine-style sites, personal blogs, or any content-rich site. It allows you to highlight specific articles on the homepage, and to balance readability with a powerful use…
Over at The Daily Post, our first poetry-focused Blogging U. course, Writing 201: Poetry, has just entered its second week. It’s been a blast, with hundreds of poets sharing their work, experimenting with new forms, and commenting on their peers’ poems. After working hard on polishing their elegies, haiku, and ballads, most writers want to make sure their readers can enjoy their…
In the past, we’ve highlighted some of our favorite themes for longform enthusiasts and bloggers who just want to write. Today, let’s take a look at five free themes, launched in the past several months, that offer a distraction-free writing and reading experience. Radcliffe Radcliffe combines bold typography with a clutter-free post layout, as shown…
Our default theme this year, Twenty Fifteen, draws visitors’ eyes to what matters most — the text and images you publish on your site. Crisp typography, generous spacing, streamlined navigation: Twenty Fifteen shows that less can indeed be more (and that it can look great on any device). Keeping things simple and streamlined doesn’t mean you can’t make…