There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re…

After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel…

Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

Social listening is a social media superpower. And with the right tool, you can wield that power for the good…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…