The ultimate guide to social recruiting
Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In…
How to incorporate creators into your content strategy
For the past few years, we have seen an explosion in the use of the term “content creator.” While it…
How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out…
8 top business intelligence tools to help you make more informed decisions
Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to…
Shoppable content: The new way of buying online (and 3 brands doing it right)
For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases)…
What you need to know to create a social media budget
No matter which industry you work in, you want to ensure that your investments are cost-effective. In a marketing department,…
Guide to using inclusive language for your brand and business
Diversity, equity and inclusion (DEI) have been hot topics these last few years. While they’re certainly not new subject areas,…
One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to…
11 of the best social media management tools to try
Trying to choose between social media management tools? From planning and scheduling your posts to analyzing and optimizing their performance,…
How to get more views on YouTube: 11 tips that actually work
Trying to figure out how to get more views on YouTube? Hey, you’re not alone. Brands and creators often struggle…
A behind-the-scenes look at Twitter’s #ExtremeWeather project
On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Pipes froze, food and water supplies…
The Twilight renaissance: Why retailers need social media for trend forecasting
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re…