How to Hire a Social Media Manager: A Recruiter’s Guide
Is it time for you to hire a social media manager? Because the role is arguably more important than ever…
All about Instagram hashtags for brands
Quick: what’s in your Instagram caption? Is it #love and #instagood? Or is it more #branded? How much time do…
Home is where your brand is: A blueprint to build and maintain your brand
Your brand is what people say about you when you’re not in the room. For a software company, that means…
The Ultimate List of Social Media KPIs to Leverage Business Growth
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while not all of these…
How to plan a successful product launch with Instagram Drops
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to…
How to build a case for expanding your social media department
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is…
Livestream Shopping: When social commerce and video collide
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as…
How to put together a marketing tech stack that scales your business ASAP
Is your marketing tech stack actually helping your company grow? It’s no secret that businesses today rely on a ton…
Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one…
Don’t fear the retro: How open communication strengthens agency-client relationships
All humans are born with a natural negativity bias, causing us to dwell more on negative experiences than we do…
Social media is all-in on the content creator economy. What does that mean for brands?
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like…
Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy…