13 Useful social media tools to try today
If you’ve been using social media marketing for your brand for a while, you might have begun to realize that…
Twitter metrics: How & why you should track them
First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source,…
Choosing the right social media channels for your business
It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account?…
10 Community management tools to engage with your audience
Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and…
3 free social media campaign templates you can use right now—and why you need one
There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear…
Enterprise social media reporting: How to make your data credible, digestible and actionable
It’s happening. Businesses are starting to recognize the true value of social media. More than half of executives predict that…
Announcing first-of-its-kind social commerce solution in Sprout Social
Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy…
The right time to invest in new enterprise social media management software (and what to do before you switch)
Ask any marketer and they’ll tell you that replacing or updating a crucial part of your martech stack is no…
3 ways to manage Instagram DMs and avoid inbox overload
Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes,…
What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions…
3 ways Tagging empowers brands to scale their customer responsiveness
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re…
Not just for data scientists: Why your entire team needs access to social business intelligence
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel…