Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving…

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the…

For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick”…

We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of…

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might…

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help…

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats…

You know how dogs sweat by salivating? Well, It turns out they actually don’t. They regulate their temperature by salivating.…

With over 1 billion monthly active users, TikTok has quickly become one of the largest social media platforms in the…

People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects. In…

The hashtag has long been around and is an important tool in helping individuals connect, brands track conversations but most…

Are you actively managing your YouTube community? Because views, satisfied subscribers and video shares don’t happen by accident. Food for…