If you’ve been using social media marketing for your brand for a while, you might have begun to realize that…

First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source,…

It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account?…

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a…

By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many…

Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival.…

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business…

Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and…

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got…

The term “reach” often dominates conversations around Facebook marketing. And rightfully so. After all, we want our posts to reach…

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand…

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount…