With over 2 billion monthly active users, Instagram offers a huge opportunity for advertisers. At the same time, there are…

Remember Black Friday’s of a bygone era Countless people camped outside of retailers in the early morning the day after…

Is there anything better than when a new social media meme takes over the web? For a few short hours,…

Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not…

The podcasting market is currently booming: it is estimated that 177 million people in the US have listened to podcasts…

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer…

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few…

Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are…

Social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social…

Joining the social team at Sprout has given me a crash course in brand authenticity on social media. A lot…

What works–and what doesn’t–shifts fast in marketing. As consumers become savvier and shift their priorities, tried and true methods to…

As a brand or business, building credibility with your online audience should be part of your overall social media marketing…