You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting…

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements…

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes…

We get it: it’s easier to post the same content on all your social profiles than it is to plan…

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest…

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re…

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…

In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to…

Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more…