SmartCrawl just arrived with new and improved schema markup tools to help your WordPress site appear better than ever in search results! Schema options are another highly-requested feature to help search engines better understand your site’s content and increase your visibility.

And with SmartCrawl, you can get this set up — for free!

Let’s get right to it! We’ll be discussing:

  1. SmartCrawl and Schema Markup
  2. What Is Schema Markup?
  3. The New Local Business Schema Markup in SmartCrawl
  4. Adding Rules to Your Schema Type
  5. WooCommerce Product Schema
  6. Duplicating, Deleting, and More Schema Tweaks
  7. Adding Multiple Business Locations and More with Local Business Schema

You’ll just need to have SmartCrawl installed and activated on your WordPress site to get started.

1. Google’s Rich Results Test. (Please note that it may take a bit for your site to appear, depending on a variety of factors.)

Google schema example on a cell phone.
Your business can have an impact like this in search results with SmartCrawl! Image source: https://developers.google.com/search/docs/data-types/local-business

Other plugins require properties to be filled in to configure the schema markup correctly.

We’ll be going over what schema markup is, what’s new in SmartCrawl’s new Schema Wizard, and demonstrate how the new features work.

With SmartCrawl, your schema will never be the same!

2. How to Add Schema.org Markup to WordPress for Better SEO.

3. our documentation.

One thing to keep in mind about conditions is they function with AND, OR, and NOT logic. That means that conditions can be stacked to collaborate in union with each other, they can be made to overlap, and they can also function as an exclusion or inclusion.

Case in point, this particular condition is set for AND.

The AND button.
You can see AND is what’s selected.

AND means that the schema type is only applied when all the conditions have been added with AND logic are true.

When it comes to the Equal sign, by default, each condition stands as an inclusion to the schema type and is shown by the equal sign. That means that each added condition stands for a situation where the schema type will be applied.

If you want to change this, simply click on the equal sign, and it will turn into an unequal sign. With the unequal sign, the schema type will not be applied.

The unequal sign.
The equal sign gets crossed out when unequal is applied.

Add any AND rule by clicking AND. You can include as many as you’d like.

Add as many as you need.

Need to delete a rule? Just click on the red X that appears by it when hovering over a specific one.

As you can see, deleting just takes one click.

You can add an OR rule by clicking on ADD RULE (OR).

Where you add a rule.
Click ADD RULE (OR) adds an Or option.

Or will add a case for the schema type as an add-on to other conditions that are applied.

When you’re all set with adding your schema type, just hit + ADD, and the type will be added.

5. read our documentation to find out specific properties that are included with each schema type.

7. Schema.org.

A subtype is optional, and no subtype is required if you don’t want one.

Many local business types have an additional setup option to refine the business type even further. For example, the Entertainment Business subtype gives you the options of:

  • Art Gallery
  • Casino
  • Comedy Club
  • Movie Theater
  • Night Club

And other options…

Where you select subtypes.
You decide what subtype best defines your business.

Do you have multiple addresses? You can add as many addresses as you’d like by clicking on the plus sign that appears when hovering over the Address property.

Adding another address is as simple as that.

This will show two (or however many) addresses but with the same Local business data. That would include the same phone number, reviews, ratings, etc.

Usually, business owners prefer to have different data for different locations and associate them with other pages to have a page for each place of business.

To do this, simply click Duplicate from the gear icon on your Local Business, and change the information (e.g. phone number, images, etc.) that reflect this particular location.

The duplicate dropdown from the gear icon.
You can also Rename and Delete from the gear icon.

SmartCrawl makes it possible, unlike some other SEO plugins. With Yoast and Rank Math, you have to add a new custom post type for each location. Additionally, Yoast and Rank Math don’t have the option to add multiple addresses under the exact location (if you wanted to add one more address).

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