In Life and SEO – There Are No Guarantees!


Business owners are often asking how they can be ranked #1 on Google, or if they should trust the company that told them they would guarantee a first place ranking. A common turn of phrase is that a company told them they would “put them #1” on Google. If only it were that easy! I always steer clients away from such offers, tempting as they are, and try and explain the complexities and many factors involved in ranking. Google didn’t get to spawn its own verb by enabling folks to ‘put’ any ole’ site at the top!

Anyway, Gary from Relevant Trafik has thankfully written a great piece on exactly why this guarantee is bogus. I’ll definitely be referring clients and business-owners to it!

Here’s one of my favorite parts since it comes straight from Google’s mouth:

Question from a user to one of the Google Engineers: Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?

Google’s response: No one can make that promise; therefore the short answer is no, you should not.

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