I’ve been given the opportunity to speak this weekend at OC Wordcamp (thanks Brandon!) on the topic: WordPress for Marketing. I will be discussing ways to optimize your blog to market yourself, your business or service. I’ll be covering things…
Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her…
I frequently come across frustrated business owners who are still of the “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired…
The folks over at BitRebels.com have been kind enough to publish an article by yours truly. They just launched a Visitor Submissions section and apparently mine was the very first to be published – woo! The article is titled “How…
Demonstrating expertise in your field using Q&A sites is a budget-friendly marketing strategy that can drive traffic to your website. Such sites allow the general public to tap the knowledge of the community to get answers to their questions. You…
I continue to recommend Hootsuite as the go-to Twitter application. With more features and a better interface than Tweetdeck, and more features always being added, Hootsuite will make managing your social media much easier. Here’s a few of my favorite…
This post follows on from – How To Choose A WordPress Theme -Free, Premium or Custom When choosing a theme you must consider design, layout and functionality. When considering these, keep in mind the general type of theme you are…
One of the biggest sources of frustrations I hear from clients when using WordPress is choosing a theme that looks good and does what they want it to do. The next couple of posts will attempt to provide some guidelines…
Mobile networks are finally getting fast enough, and smartphones nimble enough to enable you to do some real stuff on the go. WordPress now has apps for the major players so you can have ready access to your blog away…
One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box…
I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media. Most social media strategists for business advocate being open, connecting with…
I personally use and am a huge fan of WordPress – I made the switch from Blogger many years ago. However I do have a couple of clients that use blogger to publish their blogs – they find it simpler…
Microkids Related Posts WordPress Plugin Why you need it Related post plugins allow you to present your reader with other content they may find useful or interesting. This helps keep your reader browsing your site and also provides additional internal…
This is a guest post written by Kathleen Dowdey of AvocadoVideo.com. Kathleen produces online and offline video for small businesses, agencies, special events and entertainment venues. www.avocadovideo.com Ready to take the plunge and liven up your website with some video?…
I’ve been attending quite a few different networking events and groups lately, to expand both my business and social circles and so I’ve been thinking about how social networking happens on and offline. For me, networking is about more than…
Small Business CEO has published my guest post: 10 Tips For Integrating Social Media Into Your Marketing Mix There’s a lot to be said on this topic but these are some initial thoughts and considerations if you’re just starting to…
This is a great idea I spotted over at Digital Media Buzz – authors are starting to use video trailers, similar to movie trailers, to promote upcoming book releases. It’s a simple idea – applying an existing marketing tool to…
The Girl Effect is a viral video demonstrating the premise that investing in girls in developing countries has the potential to change the world. There are lessons to be learned from how they executed the campaign that can be applied…
This is a great read from Mashable and I think the general principles apply not only to LinkedIn, but to running a group or community on any platform. If you thought just engaging in social media was a lot of…
While the last thing this country, businesses or individuals need is to buy more stuff with fake money – yes, I mean credit (hee hee) – American Express, in a smart attempt to get people to do exactly that, have…
What is an online marketing strategy? Sometimes people’s eyes just glaze over when I talk about online marketing strategy. Perhaps they’re thinking ‘I have a website and I’m on Twitter, what else is there?’ Or perhaps it’s just one of…
The Southern California WordPress Meetup was a lot of fun as usual. Natalie Maclees was our gracious host and even provided dinner for everyone. WordPress provided swag, and Packt publishing gave away a free copy of their “WordPress for Business…
A Guide To Online Marketing Terms – Part 2 This is the second part of my developing series on online marketing terms explained. This time we focus on some basic SEO-related terms you might come across. SEO Search Engine Optimization…
In version 2.6 WordPress introduced the captions feature which meant that when you uploaded an image, the text you entered as the ‘alt’ text, previously only visible to search engines, was now used as a caption under your image, visible…