Creating an Instagram marketing strategy is an involved process. There are multiple types of content to consider (posts, Reels and Stories), different formats to create (photo, graphic and video) and different times to publish your content.
To make sure you’re consistently delivering high-quality content without overextending your team, turn to Instagram tools. There are a number of online tools available to help make processes easier than ever.
Throughout this article, we’re going to introduce you to the 20 best Instagram tools on the market and how they can help your team improve your overall Instagram presence.
Why do you need an Instagram business tool?
There are so many things you can do inside the Instagram app—post content, leave comments, track hashtags, check insights. But there are so many more things you can do if you’re a business on Instagram by using an Instagram tool.
Imagine performing tasks such as:
- Scheduling a batch of content ahead of time
- Compiling a report of your Instagram performance (and other platforms if need be)
- Managing all comments and messages in a single social inbox
- Automating processes like direct messages, comments, following accounts and more
- Collaborating with your teammates
- Creating a landing page specific to your Instagram audience
- Editing content to level up your Instagram presence
Social media tools help you maximize efficiency, create better content and boost your ROI from your marketing efforts. Read on to decide which tools will work best for your business’ needs.
An all-in-one Instagram management tools can help you with pretty much all things Instagram for business. Scheduling, monitoring, analyzing, collaborating and so much more. Learn more about how all-in-one Instagram tools can be game-changers for your business.
1. Sprout Social
We gave ourselves the top spot for a reason!
Sprout Social represents the best all-in-one Instagram tool for brands that are serious about Instagram growth.
Strategic scheduling. In-depth analytics. Cross-publishing and collaboration.
And that only scratches the surface. When it comes to publishing, Sprout Social is a powerhouse with baked-in features like ViralPost which allows you to schedule content at times when your audience is most likely to be engaged.
Looking to add a first comment for posts as well? Look no further. An Instagram link in bio landing page? We got it.
Coupled with a comprehensive content calendar, you can manage all of your social campaigns in a single platform (including ones beyond Instagram).
Collaboration options mean multiple colleagues and stakeholders can work within the app at the same time. Want to set up approvals or go back-and-forth with your creatives? Go for it!
Built-in hashtag and Instagram analytics and the ability to identify top-performing content are a game-changer for winning more followers and engaging the ones you have. Our platform lets you know exactly what’s working, what isn’t and where to go next with your content strategy.
You can also access cutting-edge AI tools that handle all automation tasks your team doesn’t need to worry about, so they can focus on the more important things.
You can do all of the above for your other social channels via Sprout’s Smart Inbox.
Pricing: Sprout offers a 30-day free trial. Visit our pricing page to explore all plans.
Instagram tools for publishing and scheduling
Instagram publishing tools are a must-have for brands, businesses and influencers alike.
This is especially true if you’re pushing out content on a regular basis.
The ability to schedule and queue up content is a game-changer if you’ve been stuck publishing in real-time or on the fly.
And although Instagram scheduling can be done natively, the process is a bit roundabout.
Instead, consider the value of having a central hub to plan your content calendar and execute your Instagram campaigns in one place. The tools below can help you do exactly that.
Loomly’s brand success platform emphasizes approvals and workflows to streamline social publishing among teams. For Instagram specifically, Loomly is notable for its in-depth post previews, built-in first comment publishing and the ability to schedule Stories and Reels.
Simple, straightforward and affordable, the app is a no-frills tool for smaller teams and agencies looking to collaborate on Instagram content.
Pricing: Base plan starts at $32/mo for two users.
Sendible is another social publishing tool with features tailor-made for agencies looking to schedule and promote social posts for clients.
The platform’s drag-and-drop functionality allows users to quickly move posts to different dates and platforms, while features like team chat and approvals make client content management a breeze. Another notable feature of the app is the ability to edit Instagram photos directly with the platform thanks to Sendible’s Canva integration.
Pricing: Creator plan starts at $29/mo.
Instagram tools for analytics
Making sense of your Instagram data is crucial to growing your presence.
You need to understand what’s moving the needle in terms of followers, comments, “Likes” and clicks. Beyond that, consider how third-party Instagram analytics tools can:
- Highlight your top-performing content (and the common threads between your best posts)
- Break down your account’s optimal posting time, publishing frequency and caption length
- Show your account’s growth rate in terms of followers and engagement, plus other Instagram insights
Iconosquare is one of the oldest Instagram analytics tools in the book, existing well before Instagram even offered its own built-in analytics. This tool has changed and evolved just as much as the platform itself has, making sure it always has new tools and features to offer its users.
These days, Iconosquare is still considered one of the go-to Instagram analytics tools out there, giving businesses access to details like follower growth, lost followers, impressions, reach, engagement and more.
Easily create exportable dashboards and reports so you can share your data across your team and organization. Plus, take advantage of other features like publishing, monitoring and customer service.
Pricing: Single plans start at $49/month for one user. Team plans start at $79/month for up to 10 users.
Keyhole is an Instagram analytics tool that works well for any business, but especially agencies—over 100k agencies use and love Keyhole’s analytics. This is because it’s easy to monitor analytics for multiple platforms and businesses from one easy-to-use dashboard.
Easily analyze your own performance—plus keep an eye on competitors, monitor online conversations surrounding your industry and brand, and stay on top of the latest social media trends with Keyhole.
Pricing: Individual plans start at $79/month for one user. Team plans start at $149/month for three users.
Perfect for influencer marketing audits and assessing an account’s growth rate, HypeAuditor tracks historical data and engagement data for Instagram accounts. This tool is particularly useful for double-checking engagement rates and spotting fake influencers or sudden spikes of new followers.
Pricing: HypeAuditor asks that interested businesses book a demo to learn more and get a quote.
Phlanx is another great Instagram analytics tool for businesses working with influencers. Discover engagement rates and get audit reports for influencers you’re interested in working with to make sure the content they create can adequately reach their audience. Phlanx has an engagement rate calculator that looks at each influencer’s follower count and average like count to calculate an accurate engagement rate.
Pricing: Basic plans start at $39/month when billed annually; otherwise basic plans start at $49/month.
Primarily for ecommerce brands looking to track their UGC, Pixlee makes it easy to assess the literal ROI from your Instagram presence. Custom analytics track revenue, conversion rates, and everything in-between when it comes to customer behavior and cash flow.
Pricing: Contact company for pricing.
Emplifi, previously SocialBakers, offers a seriously comprehensive suite of Instagram analytics, allowing you to dig into specific metrics with granular reporting or benchmark your performance versus your competitors. The platform’s Stories analytics are notable, breaking down past performance to inform your future content strategy.
Pricing: Contact company for pricing.
Creativity counts on Instagram.
Not only do your Instagram Reels and Stories need to grab your audience’s attention but also be totally unique to your brand.
If you’re only using the tools Instagram offers natively, you run the risk of publishing run-of-the-mill content despite your best efforts. This is a particular problem if you’re going hard on Stories or Reels.
From flashy filters to eye-popping effects and beyond, the following Instagram editing tools can foster creativity and make your content feel more “must-see.”
CapCut offers surprisingly powerful Instagram video editing for both Apple and Android, as well as a desktop editor, totally for free. Speed controls and quick editing cuts coupled with a massive library of sounds and filters represent an awesome all-in-one tool for brands looking to step up their video marketing.
If you’ve exhausted your photo editing options and filters on Canva or just want to try out a new graphic editor, give Stencil a go. Its easy-to-use drag-and-drop functionality allows you to mock up quotes, blog posts previews or just about any other text-based post in a matter of seconds. Built-in templates for Stories are a plus for brands and influencers.
Pricing: Free plan available; full-featured Unlimited plan is $12/mo.
Exclusive to Apple, Vixer is a simple tool that can help you create more stylish Instagram Reels. The app’s filters, slideshows, voiceovers, and custom text are definitely an upgrade from default Reels editing. The platform also makes it a cinch to cross-post and share your Reels to TikTok (hint: don’t do the opposite).
Pricing: Free; in-app purchases required for full features.
Animated tutorials and how-tos are all the rage on social media, particularly for businesses and brands.
Mojo’s mini Instagram studio makes it easy to whip up animated Stories with customer text effects, stylish cutaways and moving backgrounds. The app’s premium version allows you to save your brand creatives for repeat Stories and provides users with fresh templates each month.
Pricing: Free; in-app purchases required for full features.
It’s no secret that Instagram moves quickly when it comes to trends.
With dedicated hashtag and social listening tools, you can master the art of trendspotting and keep a pulse on what your followers want to see from you. Consider how the tools below can help you:
- Find fresh Instagram hashtags to extend your brand’s reach and introduce yourself to new audiences
- Craft more impactful Instagram captions that people will actually engage with
- Uncover trends and conversations related to your brand, industry and top competitors
Inflact’s free hashtag generator uses advanced AI targeting to create a list of potential hashtags based on existing tags and related terms.
The tool also allows you to generate hashtags based on uploaded photos. Although the list provided can be pretty exhaustive, it’s a great place to start brainstorming potential tags to insert into your first comment on Instagram.
Pricing: Hashtag generator is free on-site; full listening and on Android and Apple devices; and hashtag features start at $54/mo (limited offer).
15. SISTRIX Hashtag Generator
This free hashtag generator allows you to input 25 queries a day for fresh hashtag ideas.
What sets SISTRIX’s tool apart is the ability to cross-reference relevant hastags to find the most appropriate for your audience. Doing so can help you refine your hashtag strategy if you’re staring at a long list of seemingly unrelated tags.
Pricing: Hashtag generator is free on-site for up to 25 queries per day.
Not totally unlike Sprout’s own suite of Instagram listening tools, Reputation analyzes your mentions and customer sentiment to help you understand the crucial conversations happening about your business. For example, the app can highlight keyword terms associated with your brand and benchmark your engagement versus competitors.
Pricing: Contact company for demo.
Awario is an Instagram analytics tool that’s laser-focused on monitoring brand mentions and hashtags. The platform’s advanced listening features make it ideal for competitive analysis and big brands that need to respond to queries, call-outs and @mentions fast.
Pricing: $29/mo Starter plan; $89/mo Pro and $249/mo Enterprise plans available as well.
Instagram tools for custom bio links and landing pages
If you’re a business, your Instagram bio is seriously valuable real estate.
Maybe you’re trying to build your email list. Perhaps you’re an influencer or ecommerce brand pointing people to products and promotions.
Either way, Instagram by default only gives you five links to funnel your followers.
The good news is that’s a new wave of Instagram tools that allow you to:
Big among influencers and brands alike, Linktree transforms your bio into a unique landing page that links out to relevant promotions.
The platform boasts templates specific to goals such as social selling, content marketing and audience growth. Want to promote a newsletter or send traffic to your storefront? Linktree can help point people where you want them to go.
And although the customization of your landing page might not be the flashiest, the popularity of Linktree speaks for itself.
Pricing: Forever-free plan available; Pro version with full features $9/mo. Custom enterprise plans are also available.
hoo.be is a link-in-bio tool meant for creators looking to consolidate links to their various projects. The app scores serious style points for its interface and layout, not to mention customizable branding. Trendy and exclusive, it’s the perfect Instagram tool for influencers and vloggers alike.
Pricing: Free to use.
Lnk.bio creates a unique and customizable space for your various promotional links. Features such as unlimited links and over 90 icons to choose from, this app is a worthy Linktree alternative for anyone who wants their bio link to go beyond the ordinary.
Pricing: Free limited plan and paid plans start at $1/mo; $10 and $25 one-time plans are also available.
Which Instagram management tools are you using?
We get it: there are a lot of options when looking for the right Instagram tool. That said, upgrading beyond Instagram’s native features should be a top priority for brands eager to grow.
And again, there’s a reason why we rank Sprout Social among the best Instagram tools for brands that need powerful publishing, in-depth analytics and team collaboration features. If you haven’t already, we invite you to experience a trial of Sprout Social today to see firsthand how you can improve your Instagram presence ASAP.
Or, continue your Instagram education and check out our guide on managing your Instagram followers.