17. Diversify your content with ads

Our last tip is simply to test out putting some of your marketing ad budget behind promoting your TikTok videos. This is the perfect approach when you’re just starting out so that you have a starting foundation to measure what works and what doesn’t for your upcoming videos.

There are a few different types of TikTok ads you can try, but for this purpose, the brand takeover or in-feed ads will be your best bet. These require your own video content, though, so start brainstorming some catchy videos that will get your target audience interested in following you.

Get more followers on TikTok today

Excited to start implementing some of these tactics? Start by gathering inspiration from other brands on TikTok and what works for them. TikTok can be a great way to generate brand awareness and revenue, so don’t sleep on this platform.