One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to…
Why social media teams will be at the center of conversational commerce
The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one…
Social media is all-in on the content creator economy. What does that mean for brands?
It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like…
7 statistics that prove the importance of social media marketing in business
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of…
To build unbreakable relationships with your customers, see social messaging differently
For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with…
What the Sprout Spotlight awards taught us about the state of social marketing
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams,…
To see marketing differently, we need to turn the spotlight on social
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think…