What's Next Archives - WIREDGORILLA

How AI is changing communications and PR: Risks and benefits

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis.…

AI won’t replace social teams: Here’s why

Web Monkey11 months ago018 mins

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat?…

The state of social media 2023: Business leaders weigh in on what’s next

Web Monkey11 months ago010 mins

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization.…

Why social media teams will be at the center of conversational commerce

Web Monkey3 years ago014 mins

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. It certainly caught one family in Texas off guard a few years ago.…

Social media is all-in on the content creator economy. What does that mean for brands?

Web Monkey3 years ago020 mins

It feels like everyone is all in on the creator economy. Venture capital firms are backing creator startups. Platforms like YouTube, TikTok and Snapchat have all announced their own versions of creator funds designed to attract the internet’s most creative talent.…

7 statistics that prove the importance of social media marketing in business

Web Monkey3 years ago017 mins

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it.…

To build unbreakable relationships with your customers, see social messaging differently

Web Monkey3 years ago010 mins

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty.…

What the Sprout Spotlight awards taught us about the state of social marketing

Web Monkey3 years ago013 mins

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social.…

To see marketing differently, we need to turn the spotlight on social

Web Monkey3 years ago012 mins

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.…