You’ve probably heard it a dozen times before, but social media needs to be part of your online strategy. Whether…

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not…

Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in…

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify…

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to…

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and…

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations…

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by…

I’m celebrating nine years at Canonical, and coming up on 15 years since I started contributing to Ubuntu in the…

Goodbye Thanksgiving (well, for some of us), hello Christmas! The holiday season really is the best, and it always brings…