How does Google understand text?
On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your…
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Have you ever looked at a piece of content online and thinking: Hmm, I’m not sure I can trust this?…
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it…
SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and…
How to use competitive benchmarking to grow your social presence
Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However,…
What to post on each social channel to stand out from the crowd
We get it: it’s easier to post the same content on all your social profiles than it is to plan…
Paid social 101: The basics of running effective ads
Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used…
How to use Slack to keep your remote team productive and engaged
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the…
When you need the numbers just right – benchmark and profiling applications in the Snap Store
The world of software is a vast and complex one, often too difficult to easily assess by human intuition alone.…
CLI-only MAAS operation
MAAS provides a state-of-the-art User Interface (UI), which simplifies usage. But you may not know that MAAS also has a…
Understanding web workers
October 26th, 2020 Comments Understanding web workers JavaScript has a single thread by design. However, modern JS environments usually allow…
Toward zero: Reducing and offsetting our data center power emissions
Following the massive Australian bushfires earlier this year, I was motivated to act within my role as a data scientist…