Social Spotlight Archives

Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Overview For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations.…

Social Spotlight: How Tim Hortons puts people first in its social strategy

Web Monkey3 years ago010 mins

Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country.…

Social Spotlight: Drift wins by keeping things personal

Web Monkey3 years ago015 mins

We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal.…